The Marketing Stuff: Data, Details and Demographics

Is your product portfolio optimized? Too few Skus? Too Many Skus?  What's your R80/20?  and where's your M80/20 versus transactions.

Product launches and customer acquisition. Which markets do you play in and which markets should/could you play in.

Wallet Spend: Optimize your customer touch, maximize your transaction opportunity, minimize your transaction costs.

Realizing the world of data and what it encompasses, every piece counts for potential marketing or product opportunities

Storage and organization of your Data for easy access, reporting and management into sales trends, customer trends, product trends, sales representatives statistics and more. Do you have the correct data fields? The "what ifs" of Data asks

Writing and automating dashboards and reports for constant business monitoring or special campaign performance.

The 0's and 1's of Product Promotion to be an omnichannel business

Paper is out or is it really? Sales Collateral is the documentation and media that supports your sales process to move leads through the sales funnel. From traditional brochures to digital media files, QR codes, site URL libraries, video libraries, product instructions, labels and packaging, smart packaging, cross marketing efforts and more.

Which Social Media platform is best for your business. Where are your customers today and where are your potentially new customers.  Are  advertising dollars worth the customer acquisition and  sales leads.

Campaigns and measurement: A/B campaigns, customer touches, new customer streams, data analysis and strategy for optimizing campaigns that are best structured to your products, customers and company. How can AI impact your campaigns and change the campaign midstream.

Intro to AI how it can benefit the small business. How AI can impact campaigns, leads and the sales process.